MEDLY WINE CO.
Refined as the Wine:
The Web Design &
Development of Medly
project type
Website Design & Development.
industry
Beverage. Wine Industry
market space
DTC, eCommerce.
testimonial
“Working with Elevated has been an awesome experience from start to finish. Rachel and her team knocked it out of the park—our new Shopify Pro store was up and running ahead of schedule and right on budget (which never happens in web development!). They were super professional, easy to work with, and always quick to respond to any questions we had - and in addition they successfully developed custom functionality that no app or out-of-the-box feature could deliver. The site looks amazing, runs fast, and we couldn’t be happier. We will continue to use Elevated for all our Shopify dev needs.”
/ Kyle ParsonsCo founder, Medly
the challenge
Designing for Taste, Trust, and Ease
Medly was stepping into a crowded digital wine aisle, a space known for slow innovation and sameness. They wanted to do something different, to feel as fresh in spirit as they were in design. A polished label alone wouldn't win customers. They needed a site that looked sharp, felt simple, and carried their personality. The biggest hurdle was the BYOB feature: a bundle builder that had to appear effortless on the surface while managing discounts, case sizes, and subscriptions behind the curtain.
the solution
WEBSITE DESIGN & DEVELOPMENT
We started by mapping the buying journey to uncover what helped customers trust and convert. That insight shaped every design choice, from layout flow to micro-interactions. The result was a shopping experience that felt polished and intuitive while supporting measurable gains in conversion. Behind the visuals, the Elevated team built a flexible system that handled one-time orders, subscriptions, and the BYOB bundle tool. Customers could mix bottles, trigger tiered discounts, and check out without confusion. Dynamic pricing logic, inventory sync, and subscription rules all ran quietly in the background to keep the experience fast and seamless.
the challenge
Designing for Taste, Trust, and Ease
Medly was stepping into a crowded digital wine aisle, a space known for slow innovation and sameness. They wanted to do something different, to feel as fresh in spirit as they were in design. A polished label alone wouldn't win customers. They needed a site that looked sharp, felt simple, and carried their personality. The biggest hurdle was the BYOB feature: a bundle builder that had to appear effortless on the surface while managing discounts, case sizes, and subscriptions behind the curtain.
branding
BYOB Bundle/shop module
We made it easy for customers to sign up for Medly’s subscription and monthly deliveries before checkout, encouraging repeat purchases on the site.
Mobile-First DESIGN
We optimized the site for mobile devices, ensuring a seamless and friendly user experience when browsingor purchasing on the go.
Product Detail Pages
"Our PDPs showcase all their product's key benefits, ingredients, and feeding guidelines, helping customers feel confident about their choices and ready to hit "buy"
BLOG PAGE
We highlighted press features and testimonials on all pages, boosting the brand’s credibility and giving customers the reassurance they need to purchase.
photography
Thoughtful photography direction set the stage for a smooth shoot, resulting in images that highlight both the product’s appeal and the personality behind it.
the results
In its first year, Medly recorded 820,000+ sessions, 74,000+ orders, and a 5.72% conversion rate—nearly double the industry average. The new experience also drove a strong lift in average order value, showing how the BYOB model encouraged larger, more personalized purchases.
The project wrapped in twelve weeks, spanning five coordinated sub-projects from design through development. Each milestone shipped on time, keeping momentum steady across teams.
The BYOB bundle tool became the centerpiece. Customers could mix bottles, unlock tiered discounts, and switch between one-time or subscription orders. Beneath that simple interface was complex pricing logic and subscription data working in sync to keep the experience smooth and reliable.
820,000
Sessions
74,000+
Orders
5.72%
Conversion Rate
(nearly double the industry average)
team
testimonial
Working with Medly Wine Co. was a rewarding challenge. Their strong, modern identity pushed us to translate that character into a website that feels both intuitive and beautiful.
The result is elegant, engaging, and true to their essence. I’m proud of what we created together.
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